Taxi to Gibraltar, the film with the highest audience share at Easter.
For yet another year, the television schedule during Holy Week has been flooded with films, including the recurring religious classics such as Ben-Hur, The Judges of the Bible and Spartacus.
However, by far the most watched film of all those scheduled during Easter Week was none other than the Spanish comedy Taxi a Gibraltar, broadcast by Antena 3 last Thursday, which achieved a 14.5% share and 1,880,000 viewers, making it the leading broadcast of the day, clearly beating its competitors Telecinco, which aired the film La habitación (10.9%); and La 1, whose special episode of Cuéntame scored 9.8%.
The film starring Dani Rovira and produced by Atresmedia passed through theatres in 2019 without much success, amassing €1.3 million at the box office. It’s good result on television shows how these types of films are easily exploitable and have other ways of monetisation beyond the cinema. In this case, the film had already been sold to several countries.
Another example of how well Spanish cinema works on the home screen is La gran familia española, which was broadcast immediately after Taxi a Gibraltar and achieved an excellent 11.5% share, making it the undisputed leader in its slot.
We leave you with the audience ranking of films broadcast on free-to-air television during Easter Week (data from Thursday to Sunday):
1. Taxi a Gibraltar (Antena 3): 14.5% and 1,880,000.
2. La habitación (Telecinco): 10.9% and 1,597,000
3. Sin reservas (Antena 3): 9.9% and 1,596,000
4. Legado de sangre (Antena 3): 1,530,000 and 13.4% 5.
5. Murder in Mexico (Antena 3): 1,481,000 and 14.2% 6.
6. Perfume of love (Antena3): 1,420,000 and 12.5% 7.
7. Hércules (La 1): 8.2% and 1,408.000
8. Miedo a volar (Antena 3): 11.8% and 1,367,000
9. Abuelo en adopción (La 1): 1,291,000 and 11.2
10. Ben-Hur (La 1): 11.4% and 1.278.000
11. Una rosa para Helen (Antena3): 1,275,000 and 11.9% (Antena3): 1,275,000 and 11.9%.
12. En busca de la verdad (Antena 3): 1,229,000 and 11.5%.
13. Amor al alza (La 1): 1,195,000 and 10.5% (La 1): 1,195,000 and 10.5% (La 1): 1,195,000 and 10.5%.
14. El puente de los espías (Cuatro): 8.2% and 1,149,000.
15. El secuestro de Angie (Antena 3): 10.5% and 1,128,000.
16. Suerte heredada (La 1): 1,102,000 and 10.2%.
17. La capilla de boda (Antena 3): 1,102,000 and 9.6%.
18. Crimen a la Hermandad (Antena 3): 9.6% and 1.091.000
19. Los chicos del coro (La 1): 9.1% and 1,034,000.
20. U.S. Marshals (La Sexta): 6% and 997,000.
21. El tipo de la tumba de al lado (La 1): 941,000 and 8.8%.
22. Noches de tormenta (La Sexta): 6.3% and 874,000
23. A summer in Greece (La 1): 833.000 and 7,6%.
24. The Bourne Myth (Cuatro) 6.5% and 812,000.
25. The Mummy: The Tomb of the Dragon Emperor (La 1): 7% and 800.000
26. Judges of the Bible (La 1): 760,000 and 7.2%.
27. The Surrogates (Cuatro): 745,000 and 6.5% 28.
28. Soy espía (Cuatro): 6% and 708,000
29. Los secretos de mi marido (Antena 3): 697,000 and 8%.
30. La gran familia española (Antena 3): 11.5% and 645,000.
31. Johnny english returns (Cuatro): 5.9% and 643.000
32. Pearl harbor (Cuatro): 609,000 and 5.5%.
